Nowadays, videos have become a main topic. This is because videos are more accessible and easier to produce with mobile devices. Historically, video production has been more expensive and time-consuming, so you can contact the best 2D Animation company for a fairly lower price.
2D Animation can be used to create a variety of animation videos, including:
- Cartoon
- Educational videos
- Commercials
- Music videos
- Video games
Types of 2D Animation
There are different types of 2D animation.
- Traditional cel animation: These types of animations are created by hand-drawing each frame on paper, scanning the drawings and adding them to the computer or laptop
- Vector-based animation: Vector-based animations uses computer software to create an image that can be resized without losing the best one
- Stop motion animation: Stop motion animation is recreated by photographing physical objects that are lightly moved between one of each platform.
- Rotoscoping: Rotoscoping is a new technique where video animators trace live-action footage to create their video animations.
They are generally only a few minutes long, but the result is a short message to bring out a message because an animated video is a linear progression.
- You can easily show a complete timeline starting from problem to solution, like services to solve the client’s problems, which are highlighted.
- Good 2D animated videos are those where you make creative ones that include innovative animation features and music in the background.
- These videos can be used anywhere in a variety of new contexts that can also be embedded in the homepage of your website or incorporated in the slideshow presentation.
- They are short and easy to edit. You can switch elements, too, like adding a few minutes to promote your new feature and different elements or sounds in your explainer video.
- You can make your brand’s personality the real her by including the visual styles that best describe your brand and even choose a narrator accordingly. More than all video budgets are directed towards branded ones.
- You can show the benefits of your products, which is possible because of the visual and running nature of the video. This helps show people what they are buying and even pits off their doubts.
2D Animation is changing the face of Marketing
In a world where social media has penetrated the lives of most of the audience, 2D animation brought a change. Brands now develop new strategies, channels, and even a target audience. All this became possible with video ads and 2D animation. 2D animation has become a powerful tool for entrepreneurs to reach more clients and grow their businesses.
We will now focus on how the philosophy surrounding 2D animations has changed. We will also look at modern platforms that are being leveraged and how 2D animated videos became a way for businesses to expand their target audience.
Some of the most common strategies included
- Billboard
- Advertisements,
- Flyers
- and Posters,
- and door-to-door marketing.
They were some of the best ways marketers gained visibility among the target audience. However, the main problem surrounding these strategies was that the marketers could not specify a target audience.
Social media 2D Animation with new Target Audience
It engages and adds an entertainment factor and visual and audio elements. This helps in increasing user engagement. The audience on social media generally looks to be entertained and have a good time.
With video marketing, brands decided to bring that feeling through their advertisements.
- When businesses started to use social media, the most common technique was to combine a text-heavy post with a minimal design. This way, the target audience receives the most information.
But eventually,
- They realized that most people engaged very casually with social media. This means that they are less likely to read through text-heavy posts about their products and services. This is where 2D animation and video marketing began since 2D animation is dynamic.
New platform as Marketing Youtube
Unlimited videos can be found from brands that leverage YouTube as a marketing platform.
- 2D animated videos on YouTube also give the brand the advantage of gaining organic backlinks to its website. This helps when you have your videos embedded on your web page. This also helps improve your SEO and increase your brand’s authority in Google’s eyesight.
- But 2D animation and its effect on marketing are not just limited to improving the general SEO of your brand. Explainer videos, product demos, and other different kinds of 2D animation have become popular.
- With this popularity, a new branch of SEO, known as YouTube Search Engine Optimization, has risen.
- Creating backlinks with YouTube-specific strategies, optimizing the metadata of your 2D animated ads, and ranking keywords on YouTube are revolutionizing the marketing industry.
Conclusion
2D animation can be a good choice for your platform or your brand, as it is relatively low in price and easier to create than 3D animation. Secondly, 2D animation can be more engaging and attention-grabbing as well, making it perfect for marketing.
However, it is important to consider the animation’s reasons before deciding which type and criteria to use. Contact a professional animator or graphic designer to help determine whether 2D is right or not.
