Bukhari Forex Trading Academy
Forex Trading Academy
Business Growth Plan
Diamond Plan
DigiSplix Services Used: Bukhari Forex Trading Academy has Subscribed to our Diamond Business Growth Plan.
Business Overview
Bukhari Fx Academy is a premier educational institution specializing in forex trading education. Established to provide comprehensive training and resources, the academy offers a range of courses and materials to help individuals master forex trading. Over the last 10 months, Bukhari Fx Academy has partnered with DigiSplix to enhance its digital presence, streamline its processes, and significantly boost its admissions and engagement metrics. This collaboration has resulted in remarkable growth and improved operational efficiency.
Challenges
Website Design and Responsiveness
The academy's website was not professionally designed, had numerous issues, and was not responsive, leading to a poor user experience and reduced engagement.
Admission Application Process
The previous system for receiving admission applications was inefficient, causing delays and frustration among potential students.
Social Media Engagement
The Facebook group had only 2,000 members, limiting the academy's ability to engage with a broader audience.
YouTube Performance
With only 22,000 subscribers and low watch time, the academy's YouTube presence was not effectively contributing to its growth.
Marketing Collateral
The absence of professionally designed social media posts, event posters, and YouTube thumbnails resulted in a lackluster online presence.
Advertising Efficiency
Meta Ads had a low reach despite a high budget, indicating poor campaign optimization and targeting.
Objectives
- Redesign the website for a professional and responsive user experience.
- Optimize Meta Ads campaigns for better reach and budget efficiency.
- Boost YouTube subscribers and watch time.
- Create professional social media and marketing collateral.
- Increase Facebook group membership.
- Develop a robust CRM to streamline processes.
- Implement an efficient admission application system.
- Improve video quality and editing.
The Results
- Website Redesign: The new website design is fast, responsive, and SEO-optimized, providing an enhanced user experience.
- Increased Admissions: Monthly admission applications surged from 150 to 800, demonstrating the effectiveness of the new system.
- Facebook Group Growth: Membership in the Facebook group skyrocketed from 2,000 to over 40,000, significantly expanding the academy's reach.
- YouTube Channel Growth: Subscribers increased from 22,000 to over 47,500, with a 300% increase in watch time, enhancing the channel's influence.
- Professional Marketing Collateral: Introduction of high-quality posters, YouTube thumbnails, and social media posts boosted the academy's online presence.
- Enhanced Video Quality: Videos are now professionally edited and high-quality, improving viewer engagement and retention.
- Optimized Meta Ads: Meta Ads campaigns are now optimized, reaching up to 2.3 million people with a reasonable ad budget, enhancing ad performance.
- Comprehensive CRM: A robust CRM system was developed, streamlining all processes and improving operational efficiency.
- Social Media Reach: A 680.1% increase in organic reach and a 307.6% increase in paid reach were achieved, substantially broadening the academy's audience.
- Content Interactions: There was a 305.1% increase in content interactions, highlighting the effectiveness of the new engagement strategies.
The Execution
- Website Overhaul: The entire website was redesigned with a focus on speed, responsiveness, and user experience, incorporating On-Page SEO best practices.
- Admission System Integration: A new, seamless admission application system was integrated, making the process fast and user-friendly.
- Social Media Strategy: A comprehensive social media strategy was implemented, focusing on engaging content and community building to grow the Facebook group.
- YouTube SEO: Advanced YouTube SEO techniques were applied to boost visibility, attract more subscribers, and increase watch time.
- Professional Design Services: High-quality, professionally designed social media posts, posters, and YouTube thumbnails were created to enhance the academy's visual appeal.
- Video Production: Videos were professionally edited to improve quality, ensuring a better viewing experience for the audience.
- Ad Campaign Optimization: Meta Ads campaigns were meticulously optimized for better targeting and budget management, significantly improving reach and performance.
- CRM Development: A robust CRM system was developed and implemented, streamlining processes and improving efficiency across all operations.
DigiSplix is a one-stop shop for all our digital needs. Their expertise, coupled with their commitment, affordability and the value they give, has made them an ideal partner. Their work is consistently high-quality, and their team is responsive and professional. They've been a key contributor to our business growth.
