Construction Company
Construction Company
Business Growth Plan
Platinum Plan
DigiSplix Services Used: This Construction Company has Subscribed to our Platinum Business Growth Plan.
Business Overview
Challenges
Ineffective Lead Generation
The company relied heavily on traditional marketing methods, which were proving increasingly ineffective. Their PPC campaigns were poorly managed, leading to high costs per lead and a low conversion rate.
Limited Online Visibility
Despite having a professional website, the company's online presence was minimal. Their site had poor search engine rankings, resulting in low organic traffic and limited leads from online channels.
Lack of Brand Awareness
With minimal social media engagement and outdated marketing materials, this company struggled to establish a strong brand identity. They lacked engaging content and modern digital marketing strategies to attract and retain potential customers.
Objectives
- Increase website traffic through improved SEO strategies.
- Create additional landing pages to target specific services and locations.
- Ensure website functionality and security through regular maintenance and backups.
- Enhance lead generation and reduce the cost per lead via optimized PPC campaigns.
- Develop professional and engaging marketing materials, including graphics and videos.
- Implement 2D animated business explainer videos to showcase services and processes.
- Build a strong social media presence to improve brand awareness and customer engagement.
The Results
- Increased Website Traffic: Through targeted SEO strategies, the company saw a 16.4k increase in organic traffic within six months. Their website began ranking on the first page of Google for key industry-related search terms, driving more potential customers to their site.
- Enhanced Lead Generation: Optimized PPC campaigns led to a 60% decrease in cost per lead and a 45% increase in overall lead generation. The refined ad targeting and compelling landing pages significantly improved conversion rates.
- Strong Social Media Presence: With a comprehensive social media marketing strategy, the company's follower base grew by 200%. Engaging content and regular updates on platforms like Facebook, LinkedIn, and Instagram increased customer interaction and brand recognition.
- Improved Brand Awareness: The introduction of professional graphic design services and video content, including 2D animated explainers, elevated the company’s marketing materials. This modernization helped them to stand out in a crowded market, attracting more clients.
- Regular Website Maintenance: Regular website maintenance and backups ensured that the site remained secure and functional. Downtime was minimized, and any technical issues were swiftly addressed, providing a seamless user experience.
- Targeted Landing Pages: The creation of additional landing pages focused on specific services and geographic locations led to a 77% increase in service inquiries. These pages provided detailed information tailored to the needs of different customer segments.
- Engage Visual Content: Professionally edited videos and 2D animated business explainers captured the attention of potential clients, effectively communicating the company's expertise and value proposition. This led to higher engagement rates and more inquiries from interested customers.
The Execution
- SEO Optimization: Conducted a comprehensive SEO audit and implemented on-page and off-page optimization techniques to improve search engine rankings and increase organic traffic.
- PPC Campaign Management: Developed and managed targeted PPC campaigns with refined ad copy and strategic keyword targeting, resulting in more effective lead generation and reduced costs per lead.
- Social Media Management: Designed and executed a social media marketing plan, including regular posts, promotions, and the engagement strategies to enhance the company's online presence and brand awareness.
- Website Maintenance and Security: Performed regular website maintenance, security checks, and backups to ensure optimal performance, functionality, and security, minimizing downtime and technical issues.
- Landing Pages Creation: Created and optimized additional landing pages to capture targeted leads from various services and locations, providing detailed information tailored to different customer segments.
- Graphic Design Services: Provided professional graphic design services to refresh marketing materials and improve visual appeal, helping the company stand out in a crowded market.
- Video Production & Animation: Produced and integrated high-quality video content and 2D animated explainers to enhance customer understanding and engagement, effectively communicating the company's expertise and value proposition.
Working with Digisplix has significantly boosted our business. Their Platinum Business Growth Plan revitalized our online presence, leading to a substantial increase in website traffic and higher quality leads. The well-executed SEO, PPC, and social media strategies, along with their top-notch graphic design and video services, have greatly enhanced our brand image. We've seen remarkable growth and a notable increase in revenue. We highly recommend Digisplix to any business aiming for exceptional growth and success!
